Privacy Policy
This Privacy Policy explains how Stickers and That Limited, trading as Machinery Labels, collects, uses and protects personal information when you use machinerylabels.co.uk.
If you have any questions about this policy or how we use your information, you can contact us at hello@machinerylabels.co.uk, call 020 8066 6676, or write to us at 119 Market Street, South Normanton, DE55 2AA.
What Information We Collect
Depending on how you use our website, we may collect the following information:
- Your name, company name, billing address, delivery address, email address and telephone number when you place an order or contact us.
- Order details, product selections, artwork files, design notes and any information you send us as part of an enquiry, quote request, design check or custom order.
- Account information if you create an account on our website.
- Technical information such as your IP address, browser type, device information and basic usage data collected through cookies and analytics tools.
- Payment-related information needed to process orders. We do not normally store full card details ourselves.
How We Use Your Information
We use personal information to:
- process and deliver orders;
- provide customer support and respond to enquiries;
- review artwork, provide design help and manage custom label projects;
- manage customer accounts;
- improve our website, services and user experience;
- keep business, tax, fraud prevention and administrative records; and
- comply with legal and regulatory obligations.
Our Lawful Bases
Under UK data protection law, we rely on one or more of the following lawful bases depending on the circumstances:
- Contract: when we need your information to process an order, manage your account or provide the service you have asked for.
- Legitimate interests: when we use information to run and improve our business, respond to enquiries, prevent misuse and keep appropriate records.
- Legal obligation: when we need to keep records for accounting, tax, fraud prevention or other legal reasons.
- Consent: where consent is required for specific cookie or marketing activities.
Orders, Accounts and Enquiries
If you place an order, request a quote, ask for design help or send artwork to us, we use the information you provide to deal with that request and deliver the relevant service. This may include contacting you by email or phone about your order, artwork, proofing, delivery or account.
If you create an account, we store the information needed to manage that account and your order history. You can contact us if you need help accessing, correcting or deleting account information, subject to any records we must keep by law.
Payments
Payments made through our website are handled by our checkout and payment service providers. We may receive information needed to confirm payment and process your order, but we do not normally keep full payment card details on our own systems.
Cookies and Analytics
Our website uses cookies and similar technologies to help it function properly, remember user preferences, support shopping basket and account features, and understand how people use the site.
We also use Google tagging and analytics tools through Google Site Kit to help us measure traffic and website performance. These tools may collect information such as pages viewed, device and browser information, approximate location data and how visitors interact with the site.
You can control cookies through your browser settings and, where applicable, any cookie controls made available on the site. Disabling some cookies may affect how the website functions, especially shopping basket, checkout and account features.
Who We Share Your Information With
We only share personal information where it is reasonably necessary to run the website and deliver our services. This may include:
- website hosting, WordPress and WooCommerce-related service providers;
- payment processors and checkout providers;
- delivery and courier providers;
- analytics and website performance providers such as Google; and
- professional advisers or authorities where required for legal, regulatory or fraud prevention reasons.
We do not sell your personal information.
How Long We Keep Your Information
We keep personal information only for as long as it is reasonably needed for the purpose it was collected, including to fulfil orders, respond to enquiries, provide after-sales support and meet our legal, tax and accounting obligations.
Order and invoice records are typically kept for at least six years to meet accounting and tax requirements. Enquiry emails, artwork files and design-related information may be kept for a shorter or longer period depending on the nature of the project and any ongoing customer relationship.
International Transfers
Some of the third-party services we use may process personal information outside the UK. Where that happens, we expect appropriate safeguards to be in place, such as approved contractual protections or equivalent lawful transfer mechanisms.
Your Rights
Depending on your circumstances, you may have the right to request access to the personal information we hold about you, ask us to correct inaccurate information, ask us to delete information, object to certain processing, restrict processing or request a copy of your data in a portable format.
If you want to exercise any of these rights, please contact us at hello@machinerylabels.co.uk. We may need to verify your identity before acting on a request.
Complaints
If you have concerns about how we handle your personal information, please contact us first and we will try to resolve the issue. You also have the right to complain to the Information Commissioner’s Office (ICO) in the UK. Their website is ico.org.uk.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or legal obligations. Please check this page occasionally for the latest version.
